By support1 on
Thursday, August 13, 2009
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 Never have your referral partnerships been more important. Having tools to help differentiate you from your competition are critical in today’s lending environment.
We are pleased to announce that we have just released Partner Co-Branding with the Newsletter Pro Weekly emails! For a quick tutorial on how easy co-marketing is with your Velma account, please watch this brief video:
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By support1 on
Thursday, July 02, 2009
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Featured Speaker: Dave Hershman
When you close a loan, is the purchaser of this loan going to be in competition for repeat business from your customer? The answer is yes! If you are going to get off the treadmill in the long run-every previous customer and every part of your sphere must be leveraged for multiple referrals in the long-run. Learn how to increase your sphere and deliver value to every segment using this comprehensive marketing system Premium Members click here to replay the presentation NOT A MEMBER? Click here to Join...
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By support1 on
Wednesday, June 17, 2009
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First of all, a special “thank you” to Velma user Brent from Seattle, WA for providing the following email. We liked it and made it immediately available for you to send to your contacts as well. Secondly, if you have something that you are wanting to send to your contacts that we don’t currently offer, please let us know! We are constantly getting great suggestions from the community of Velma users and we welcome your creativity and ideas. Here’s the text of the email:
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By support1 on
Friday, May 01, 2009
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by Dave Hershman
Since your company is most likely supporting commissioned sales personnel, the issue of marketing support will be extremely relevant. We will divide this area of support into three sections—
Public Relations > General Advertising > Individualized Support
Public Relations
The area of public relations may be separate from marketing, but the goal of public relations is much the same. The goal is to create positive name identification in the public eye and to either produce public response or pave the way for positive public response with future marketing efforts. As most mortgage entities in the United States are smaller in stature, it is not likely that the company employs full-time public relations personnel. However, there still are opportunities for a mortgage company to create a positive brand identity...
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By support1 on
Tuesday, April 28, 2009
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 by Bliss Sawyer
Mortgage Marketing Expert
Competition is fierce, perhaps fiercer than it has ever been and you have to stand out in a personal, emotional way. Experience, skills and assets will go unnoticed without name recognition and trust. Personal branding gives you the visibility necessary to develop an emotional connection along with establishing credibility with potential customers and referral partners.
You are the owner of your own business – act like it and look like it. It doesn’t matter who signs the paycheck. You are the only one with 100% interest in your success. Set aside the necessary resources (time and money) to create your own brand.
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By support1 on
Sunday, April 05, 2009
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 Developing Your Marketing & Sales Plan You do not need to be enlightened with the advantages of a diversified marketing plan if you have spent the past few years feasting on refinances and now are experiencing famine while you attempt to get a grip on the purchase market. To outsiders we must have appeared to be lemmings running from one market to the next. Recognizing the need for a plan is easy.
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By support1 on
Tuesday, March 31, 2009
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Past Clients
 Past client marketing has and always will be your best investment of marketing dollars if you did a good job on their previous transaction. These clients know your loan process and know whether your promises hold true or not so if they have a need you should be the first one they think of calling, however, the statistics on past clients remembering the name of their loan officer are extremely low. Therefore, you need to take the time to develop a past client marketing campaign to become the loan originator they remember.
The F.O.R.M. sales call method is an old sales strategy but the timing is perfect for you to implement it right away. F.O.R.M. is just an acronym that stands for Family, Occupation, Recreation, and Money and you can use it as a guide when you conduct follow...
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By support1 on
Friday, March 27, 2009
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  Increasing Your Pre-Qual to Application Ratio by Bliss Sawyer Download the Conference Call Handout
In Process Marketing Strategies are opportunities you have to...
add value to current clients and referral sources to ensure them that they made the right choice to work with you on their transaction and...
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By support1 on
Thursday, February 19, 2009
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 by Doug Smith
Doug Smith, Mortgage Marketing and Sales Coach to the nation's top originators speaks on The Secrets to Mastering Consumer Direct Marketing. During this 1-hour webinar you will learn the secrets to... - Building a Plan: Understanding How Consumer Direct Marketing Works - Advertising Mortgage Services: How To Do It Right - Database Marketing: Building Customers and Contacts for Life - Networking: The "Law of Exposure" - Direct Mail: Getting the Phone to Ring with New Leads - Seminars: Bringing the Business to you in Droves Doug Smith is the founder of Douglas Smith & Associates, a training and performance consulting firm specializing in the banking, mortgage and financial services industry.
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