Featured Speaker:
Doug Smith

Have you ever received good, solid training on how to cultivate key business relationships?

Sure, we've all heard that relationships are key to this business, but most of us have never actually been trained on how to build relationships.

Do you Tweet?  Do you wonder if you are being smart with Twitter or just wondering what all the fuss is about?

If so, in this information packed webinar George Seybold explores the fundamentals of Twitter from a business perspective.  You’ll learn why so many businesses now rate Twitter as one of the most important online developments in recent history.

Good news! Velma has partnered with LandVoice to offer Velma members introductory pricing to LandVoice FSBO and expired leads.  To learn more and to take advantage of the Velma pricing go to: www.landvoice.com/velma .

Be sure to sign up for the Webinar “How to Turn For-Sale-By-Owners into Cash”

The Senate has now passed the bill extending the home buyers tax credit and expanding it so that move up buyers will also now qualify. The tax credit was an add-on to a bill that extends aid to the long term unemployed, and it passed by a 98 to 0 margin (you don’t see that very often these days). The current first time home buyers tax credit was due to expire at the end of this month. The new bill will extend the date to properties that are under contract by the end of April, and they will have until the end of June to close. It also expands the credit (at $6,500 instead of $8,000) to move up buyers who have lived in their homes for at least five consecutive years out of the last eight.

The FHA Streamline refinance is one of the easiest and most beneficial loans available. These refinances let borrowers who have an existing FHA loan refinance into a lower rate mortgage without having to get a new appraisal or prove their income. The concept behind the program is that these borrowers have already qualified for the loan, and if they could afford the higher payment, they would be in better shape with a lower rate and a lower payment. But FHA has come under pressure as a result of all the problems in the housing market, so they are making moves to cut their risk and save money.

Loans assigned case numbers after November 17th will require Seasoning, Payment History, Verification of income and cash, appraisal and more.  GET THE WORD OUT TODAY!

You’ve asked for them and now they’re here:  Five new Reverse Mortgage Postcards have been added to your marketing arsenal. 

To replay the Reverse Mortgage Webinar from last month, click here (Premium only)

Premium Velma users can instantly send these postcards to their contacts by mail.

Special thanks to Velma Coach, Bliss Sawyer, for providing the content for the “Time is Running Out” Postcard and Email.

The Feds have announced that by the end of October they will wrap up their program to buy $300 billion in Treasury bonds.  This program was one of several tools used to drive down long-term interest rates and indirectly reduce the cost of home loans.

The end of this program will almost certainly affect mortgage rates.

Inform your contacts that low interest rates will be coming to an end and they should act soon if they want to take advantage of them.

Featured Speaker:

Sue Haviland

Host:

Dave Hershman

Want to hear about how you can target the fastest growing segment of the population, including the Baby Boomers who number over 70 million? It’s been called the Silver Tsunami. This program is expected to grow in volume for the next 20 years, and you should be part of it. There are no income, credit, asset, or health requirements.

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 Never have your referral partnerships been more important.  Having tools to help differentiate you from your competition are critical in today’s lending environment.

We are pleased to announce that we have just released Partner Co-Branding with the Newsletter Pro Weekly emails!  For a quick tutorial on how easy co-marketing is with your Velma account, please watch this brief video:

By Michael D. Baker

Building a great mortgage origination business is filled with many challenges. Sure, we love the
good times…when loans are falling from the sky and the business seems to run itself as far as
bringing in production. But keeping things running profitably through the tough times is a function
of solid management, good decision-making and implementing great tools for improvement.

Featured Speaker:

Dave Hershman

Advisors help their clients make decisions. This program is an essential part of the process. We will focus upon comparing loan terms, loans over future scenarios, comparing points, comparing loan combinations, loan suitability and more.

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Featured Speaker:

Dave Hershman

When you close a loan, is the purchaser of this loan going to be in competition for repeat business from your customer? The answer is yes! If you are going to get off the treadmill in the long run-every previous customer and every part of your sphere must be leveraged for multiple referrals in the long-run. Learn how to increase your sphere and deliver value to every segment using this comprehensive marketing system

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Featured Speaker:

Dave Hershman

FHA is the fastest growing loan source in the industry—are you ready to deliver it to your clients?   After peaking at one-third of the loans in the industry during the 1970’s and 1980’s FHA market share had dropped to 2.0% early in this decade.  Well, FHA is back!  Why?  We have lost subprime programs and even Fannie Mae and Freddie Mac have tightened up on their requirements.

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by Dave Hershman

Success is achieved one step at a time. Let us help you move forward...

Now you can have access to years and years of marketing, sales and management expertise through the OriginationPro™ Performance Library. The articles contained within the Performance Library are designed to help every mortgage broker, loan officer and sales manager improve their everyday performance.

Featured Speaker:

Dave Hershman

With today’s slower economy, more and more of your clients are self-employed and have complex tax returns. Are you going to be able to service this growing sector? Did you know that high income individuals who purchase larger properties are much more likely to be self-employed?

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First of all, a special “thank you” to Velma user Brent from Seattle, WA for providing the following email.  We liked it and made it immediately available for you to send to your contacts as well.

Secondly, if you have something that you are wanting to send to your contacts that we don’t currently offer, please let us know!  We are constantly getting great suggestions from the community of Velma users and we welcome your creativity and ideas.

Here’s the text of the email:

Featured Speaker

Dave Hershman

Can You Use the Tax Credit for the Down Payment on an FHA Loan or Not? The answer is it depends!

FHA has issued Mortgagee Letter 2009-15. After a few weeks of rumors that FHA was going to back down on their program to allow use of the tax credit, the letter was issued and new doors of opportunities have opened for savvy originators who understand how to leverage the good news.

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Featured Speaker:

Bliss Sawyer
Mortgage Marketing Expert

It’s great to be busy and have loans in the pipeline, but if you aren’t feeling in control of your day then you are most likely missing out on even more production. This one hour seminar with marketing specialist Bliss Sawyer will give you tips, tools and secrets to getting more done in less time.

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