By velma on
Thursday, September 17, 2009
Filed under:
You’ve asked for them and now they’re here: Five new Reverse Mortgage Postcards have been added to your marketing arsenal.
To replay the Reverse Mortgage Webinar from last month, click here (Premium only)
Premium Velma users can instantly send these postcards to their contacts by mail.
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By velma on
Thursday, April 23, 2009
Filed under:
 by David Bush
Do you know who the hottest prospects are for your mortgage services? This may sound simple but knowing who you're looking for is half the battle of finding them. Originating new mortgage loans is easy when you know what you're looking for to begin with. Let’s not be confused on what the most important part of your job is right now. Your ultimate goal as a Mortgage Originator is to fill your sales pipeline with people who can and will buy or refinance a home within a reasonable period of time. Prospecting for new business should be on the forefront of your mind at all times as it is the lifeblood of your business. Without prospects, your business produces no commission and you will be miserable as a sales person. The key to finding new prospects is to be aware of Warning Signs or Red Flags to constitute someone who needs your mortgage assistance. The...
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By velma on
Friday, April 10, 2009
Filed under:
 In the competitive mortgage recruiting environment, employers need to get creative to win the best talent. Innovative recruiting tactics that go beyond classified ads and national job-positing boards can improve the quality and number of candidates you attract. Recruiting the right people to build your mortgage business can happen in the most unexpected places. On this call you will Learn: * The Foundation of Recruiting Success * How to Overcome Objections from Top Players
Download the Conference Call Handout
 Listen to the Audio Presentation...
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By velma on
Thursday, April 02, 2009
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 During this call David will discuss the following: - How to get the attention of top producing loan originators and open doors of opportunities with a solid recruitment package - Winning strategies on how to create a professional recruitment package - How to use unique delivery tools to capture the minds and interest of quality prospects - How to leverage your uniqueness to generate better results when recruiting new team members If you've struggled to put your recruitment package together take this first step and join us on this month's manager call. Click Here to Download the Conference Call Handout
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By velma on
Saturday, March 28, 2009
Filed under:
 Want to move your leadership skills to a new level? Let mortgage management expert, Dave Hershman help you learn to use the one tool that will differentiate you from other companies and managers. Advanced communication skills such as public speaking comprise the ultimate tools to help you elevate your recruiting and coaching effectiveness above the crowd. There will even be a special section on conducting effective sales meetings!
Download the Conference Call Handout
Listen to the Audio Presentation...
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By velma on
Friday, March 27, 2009
Filed under:
 by Mike Baker
We’ve all heard of “Relationship Selling.” Relationship Selling is important if we want to keep life-long customers. This is a powerful way to get and retain customers over long periods of time. So, how can we apply increased relationships in other areas? How about “Relationship Managing?” The Wall Sreet Journal did a survey of the top CEOs in the United States. They found that 70 percent of the decisions that CEOs make are based on their relationships with friends. Their business decisions are based on input from their friends because of the relationship they have...
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By velma on
Thursday, March 12, 2009
Filed under:
 by Dave Hershman Rule #1: Hire the Right People!
The best manager in the world will not succeed if you hire the wrong people. If the rule is so simple, then why is it so hard? Remember Pareto’s rule? 20% of the people do 80% of the business (actually he was talking about companies). This gives you only a one-in-five chance of success. When you look at it this way, it is not so easy! Perhaps, we just should be distributing crystal balls!
Rule #2: Fire the wrong people!
The reason we don’t have time to recruit the right people is the fact that we are spending too much time supervising the wrong people. We do this because we won’t admit that we could have made a hiring mistake.
Rule #3: Get specific about the job!
The most important thing...
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By velma on
Thursday, March 12, 2009
Filed under:
by Dave Hershman Rule #1: Hire the Right People!
The best manager in the world will not succeed if you hire the wrong people. If the rule is so simple, then why is it so hard? Remember Pareto’s rule? 20% of the people do 80% of the business (actually he was talking about companies). This gives you only a one-in-five chance of success. When you look at it this way, it is not so easy! Perhaps, we just should be distributing crystal balls!
Rule #2: Fire the wrong people!
The reason we don’t have time to recruit the right people is the fact that we are spending too much time supervising the wrong people. We do this because we won’t admit that we could have made a hiring mistake.
Rule #3: Get specific about the job!
The most important thing...
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By velma on
Wednesday, March 04, 2009
Filed under:
By Jay Abraham
Even while you creatively imitate others, remember that it's also important to be different. Distinguish your business or practice from all the rest. Make your enterprise special in the eyes of your customer or client. That is the goal I want you to pursue.
How do you get your business differentiated? By creating a Unique Selling Proposition - or USP.
A USP is that distinct and appealing idea that sets you and your business, or practice, favorably apart from every other generic competitor. The long-term marketing and operational successes I help you achieve will, ultimately, be helped or hurt by the USP you decide upon.
The possibilities for building a USP are unlimited. It's best, however, to adopt a USP that dynamically addresses an obvious void in the marketplace that you can honestly fill. Beware: It's actually counter-productive to adopt a USP if you cannot fulfill the promise.
Most business owners don't have a USP, only a "me too," rudderless, nondescript,...
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By velma on
Tuesday, March 03, 2009
Filed under:
 by Tom Ward
In 2000, Tom founded Majestic Consulting & Marketing, which produces profitability workshops and provides private consulting to mortgage companies nationwide. In his Profitability workshops for owners and managers, Tom has earned average reviews of 9.83 on a scale of 10. Tom today directs his passion to giving back to the mortgage industry through his speaking, writing and consulting while maintaining strategic direction for Majestic Mortgage Corporation. Visit www.majesticconsulting.com for information. In this audio coaching session Tom will teach you how to properly analyze the profitability of your mortgage operation.
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By velma on
Saturday, February 28, 2009
Filed under:
How much is a good loan officer worth? How much does a bad loan officer cost you? These are two great questions. When you think of “how much” with each question, don’t just think in financial terms. Sure money is a big concern, but it’s important that you consider time, energy, stress, and fit as well. How much time are you spending with high maintenance loan officers? How much energy are they costing you? How much stress? Do they “fit” within the culture of your company? Are they aligned with what you’re trying to accomplish? If you don’t put some thought and work into these questions, you’ll find the path to mortgage success very bumpy indeed.
Don’t feel bad, recruiting, hiring and retaining talented people is a difficult job. The first step toward success is to understand the nuances between...
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By velma on
Wednesday, February 18, 2009
Filed under:
 by Top Manager/Mystery Guest, Amy Tierce
Our mystery guest is a top manager in this industry. Last year, she closed over 78 million in volume with 200 units. When our mystery guest started her mortgage branch she had to think about what was important to her as an originator and what she would want or expect from a company that was trying to recruit her. She figured that if she could provide that "what", she would be able to draw originators with the same values and needs as her own. In her own words, this is what she came up with: An excellent back room, a large variety of investors, technology, marketing, general support, and a great environment. In the end, her management philosophy could be summed up quite simply: Without her talented loan officers and production staff, she did not have a company! Her guiding...
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By velma on
Wednesday, February 04, 2009
Filed under:
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By velma on
Wednesday, January 28, 2009
Filed under:
by Dave Hershman
The cost of hiring the wrong person is the most drastic of any expense in the mortgage industry. What you waste in terms of time, money and energy for each lost hire is absolutely incredible. The key to a great manager is hiring the right people. Not only do you have to have a great recruitment plan, but you also need to make sure that you bring the right people in the door after you attract candidates. Ever hire someone and they never brought in a loan? How much time did you waste? Ever hire an experienced loan officer, and they did not know what they were doing? How much energy did that take from you?
Download the Conference Call Handout
Listen to the Audio Presentation...
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By velma on
Wednesday, December 03, 2008
Filed under:
 with Frank DiMaio Are you new to the construction business? Or do you just need more knowledge on how to succeed in the construction business you already have? Listen in as Frank DiMaio, Regional Manager and top producing originator with Wells Fargo's New Construction Division, speaks about the "6 Steps to Growing Your New Construction Business." During this webinar, Frank will cover: • How loan officers are increasing their volume/income by focusing on new construction tactics to add more referral partners. • Why with less competition in new construction the builders/developers need help from their originator partners! • The commitments you must make to succeed in the new construction space. • How his success program has worked for the most experienced loan officers as well the “rookies”. • How to build a purchase and new...
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